Current as of 1st December
Privacy Policy
Your privacy is important to us at Lemoncake. We respect your privacy regarding any information we may collect from you across our website.

Lemoncake, a trading name of REL Holdings Group Ltd (referred to as "we," "us," or "our"), is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and store your information in accordance with the General Data Protection Regulation (GDPR) and other applicable laws.

1. Who We Are
  • Company Name: REL Holdings Group Ltd
  • Trading Name: Lemoncake
  • Registered Office Address: 128 City Road, London, EC1V 2NX, United Kingdom
  • Company Registration Number: 14307892
  • Data Controller: REL Holdings Group Ltd
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
2. Personal Data We Collect
We collect the following categories of personal data:
a) Information You Provide to Us
  • Account Information: Name, email address, phone number, company details, and payment information.
  • Client Data: Data you upload or input into Lemoncake as part of your business operations, including client details and communication.
  • Support Requests: Information provided during customer service interactions.
b) Automatically Collected Information
  • Device Data: IP address, browser type, operating system, and device type.
  • Usage Data: Details about how you interact with our platform, such as pages visited and features used.
c) Third-Party Data
We may receive information from third-party services integrated with Lemoncake, such as payment processors or analytics tools.
3. How We Use Your Data
We use your personal data for the following purposes:
  1. Providing Our Services: To deliver and maintain the Lemoncake platform, including managing your account and processing payments.
  2. Improving Our Services: To analyze platform usage and improve features and user experience.
  3. Customer Support: To respond to inquiries and provide assistance.
  4. Marketing Communications: To send updates, promotional materials, and surveys, with your consent.
  5. Compliance: To comply with legal obligations, such as record-keeping and fraud prevention.
b) Automatically Collected Information
  • Device Data: IP address, browser type, operating system, and device type.
  • Usage Data: Details about how you interact with our platform, such as pages visited and features used.
c) Third-Party Data
We may receive information from third-party services integrated with Lemoncake, such as payment processors or analytics tools.
4. Legal Bases for Processing
We rely on the following legal bases under the GDPR to process your data:
  • Contractual Necessity: To provide the services you’ve requested.
  • Legitimate Interests: For business operations, such as improving services or fraud prevention.
  • Consent: For marketing communications, where you’ve opted in.
  • Legal Obligations: To comply with applicable laws and regulations.
5. How We Share Your Data
We do not sell your personal data. However, we may share your data with:
  1. Service Providers: Trusted third parties who assist us with hosting, payment processing, analytics, and customer support.
  2. Legal Authorities: When required to comply with legal obligations or enforce our terms of service.
  3. Business Transfers: In the event of a merger, acquisition, or sale of assets.
6. International Data Transfers
If your personal data is transferred outside the European Economic Area (EEA), we ensure it is protected by appropriate safeguards.
7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. This means:
  • Account Data: Retained for the duration of your account and up to 90 days after account closure.
  • Client Data: Retained as part of your account data or deleted upon request.
  • Legal Obligations: Certain data may be retained longer to comply with legal requirements.
8. Your Rights Under GDPR
Under the GDPR, you have the following rights:
  1. Access: Request access to your personal data and obtain a copy.
  2. Correction: Correct any inaccurate or incomplete data.
  3. Deletion: Request the deletion of your personal data (right to be forgotten).
  4. Restriction: Restrict the processing of your data in certain circumstances.
  5. Data Portability: Request a copy of your data in a structured, machine-readable format.
  6. Objection: Object to processing based on legitimate interests or direct marketing.
  7. Withdraw Consent: Withdraw your consent for marketing or other optional processing.
To exercise these rights, please contact us at: hello@lemoncake.co. We will respond within 30 days, as required by law.
9. Data Security
We implement technical and organizational measures to protect your personal data, including:
  • Encryption of data in transit and at rest.
  • Secure access controls and authentication.
  • Regular audits and security assessments.
However, no system is 100% secure, and we cannot guarantee absolute security of your data.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience. These may include:
  • Essential Cookies: Required for platform functionality.
  • Analytics Cookies: To understand how users interact with Lemoncake.
11. Complaints
If you believe we have not complied with GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
12. Updates to this Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. Please review it periodically.
If you have any questions about this Privacy Policy, contact us at:

Email: hello@lemoncake.co
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